Medioguide Cookie Policy

1. About this Cookie Policy

This Cookie Policy explains how Medioguide International Kft. (“Medioguide”, “we”, “us” or “our”) uses cookies and similar technologies on the medioguide.com website. It should be read together with our Privacy Policy, which describes how we process personal data more generally.

This policy is written primarily for visitors located in the United Kingdom and the European Economic Area. We process cookie data in accordance with the UK GDPR, the Privacy and Electronic Communications Regulations (PECR), the EU GDPR, the ePrivacy Directive and applicable Hungarian law.

2. What cookies are

Cookies are small text files placed on your device (computer, tablet or phone) when you visit a website. They allow the website to recognise your device, remember your preferences, keep you signed in, measure how visitors use the site, and support marketing activities.

We also use similar technologies such as local storage, session storage, tracking pixels and tags embedded in third-party scripts. Where this policy refers to “cookies”, the same principles apply to those similar technologies unless we say otherwise.

Cookies can be set by the website you are visiting (first-party cookies) or by a third party whose script or content is loaded on that website (third-party cookies). Cookies can be session cookies that expire when you close your browser, or persistent cookies that remain on your device for a defined period.

3. The categories of cookies we use

We group cookies into the categories below. When you first visit medioguide.com you will see a cookie banner that lets you accept all categories, reject non-essential categories, or open settings to choose individually. You can change your decision at any time using the “Manage cookie preferences” button at the bottom of this page or in the site footer.

3.1. Strictly necessary cookies

These cookies are required for the website to function correctly. They support core actions such as remembering your cookie consent choices, keeping you signed in to admin areas, protecting against cross-site request forgery and ensuring that forms you submit reach us securely. Strictly necessary cookies do not require consent under UK GDPR and PECR, and you cannot disable them through the cookie banner, although you can block them through your browser settings — note that doing so may prevent parts of the site from working.

3.2. Analytics cookies

These cookies help us understand how visitors use medioguide.com — for example which pages they visit, how long they stay, which articles or treatment pages they read, and where they leave the site. We use this information in aggregated, non-identifying form to improve content quality, fix usability problems and prioritise the topics that matter most to UK patients researching dental treatment in Budapest. Analytics cookies are only set after you give consent through the cookie banner.

3.3. Marketing cookies

These cookies are used to measure and improve the relevance of advertising and to attribute enquiries to the marketing channel that introduced you to Medioguide. They may be set by third-party advertising and remarketing networks. Marketing cookies are only set after you give consent through the cookie banner. You can withdraw consent at any time using the “Manage cookie preferences” button.

4. Specific cookies and similar technologies

The table below describes the main cookies and tags we use today. The exact names, providers and durations may change as we update our tools; the categories and purposes will remain consistent with this policy.

If you would like a current, exhaustive list of cookies set on your device, you can inspect your browser’s developer tools or contact us at info@medioguide.com.

5. Legal basis for using cookies

We rely on the following legal bases under UK GDPR, EU GDPR and PECR:

• Strictly necessary cookies — our legitimate interest in operating the website securely and reliably; PECR exemption for cookies strictly necessary to provide a service explicitly requested by the user.
• Analytics cookies — your consent, given through the cookie banner.
• Marketing cookies — your consent, given through the cookie banner.

Where consent is the basis, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing that took place before withdrawal.

6. Third-party cookies and international transfers

Some of the cookies and tags above are set by third-party providers such as Google. These providers may process the resulting data outside the United Kingdom or European Economic Area, including in the United States. Where such transfers require safeguards under UK or EU data protection law, we rely on appropriate transfer mechanisms — for example UK adequacy regulations, EU adequacy decisions, the UK International Data Transfer Agreement or UK Addendum, or EU Standard Contractual Clauses, as applicable.

Each third-party provider operates as an independent data controller for the data it collects through its own cookies. Their own privacy and cookie policies apply. We recommend reviewing the privacy policy of any third-party provider whose cookies you accept.

7. How to manage your cookie preferences

You can manage cookies in three ways:

• On medioguide.com — use the cookie banner shown on your first visit, or click “Manage cookie preferences” at the bottom of this page or in the footer to re-open it at any time.
• In your browser — most browsers let you view, block or delete cookies, and warn you before accepting new ones. The procedure differs by browser; see the support pages of Chrome, Safari, Firefox, Edge or your mobile browser for instructions.
• On third-party platforms — you can usually opt out of personalised advertising directly with the relevant provider, for example through Google Ads Settings.

Blocking strictly necessary cookies may prevent parts of medioguide.com from working — for example forms, sign-in to admin areas, or remembering your consent choices.

8. Your data protection rights

Where cookies process personal data, you have the rights described in our Privacy Policy, including the right to access, rectify, erase, restrict or object to processing, the right to data portability, and the right to withdraw consent. You can exercise these rights by contacting info@medioguide.com.

If you are located in the United Kingdom and you are not satisfied with how we handle your personal data, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk. If you are located in the European Economic Area, you may complain to the supervisory authority in your country of residence or, where applicable, to the Hungarian National Authority for Data Protection and Freedom of Information (NAIH) at naih.hu.

9. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, the cookies and tags we use, or legal requirements. The “Last updated” date at the top of this page shows when the policy was last revised. Material changes will also be highlighted on the website or communicated through the cookie banner where appropriate.

10. Contact

For any questions about this Cookie Policy or about cookies on medioguide.com, please contact us at info@medioguide.com or via the contact form on the homepage.